• Trend: A quote, explanation, or joke shared as an image containing the text.
  • Reflexive reaction: If these words were really meaningful, they wouldn’t need to be pasted onto a stock photo.
  • Considerations: It’s easier to share the message this way in Facebook. Maybe on Twitter too, where that quaint old character limit is probably too brief for the message — though viewing tweeted images is still kind of a pain in the butt, especially with certain apps.
  • Caveat: If the message is political in nature, it’s almost guaranteed to be a lie, distortion, or laughably naive observation.
  • Conclusions: The photo-text thing is an overly numerous vehicle that clutters up feeds, so I’m probably not going to enlarge your photo meme. If the image text is too small or too lengthy for me to easily grok from the thumbnail, I’ll be scanning right past your message.
  • Exceptions: E-cards are almost always good for a chuckle.